Seamless.ai vs ZoomInfo: Comparing The Best Sales Solutions
If you’re in sales, you know how important it is to access accurate and up-to-date information on your potential customers.
That’s why Seamless.ai and ZoomInfo are two of the most popular options for sales intelligence tools.
Between Seamless.ai vs Zoominfo, which one is the best?
Both B2B sales intelligence tools are powerful for sales reps looking to build prospect lists, enrich their data, and find verified phone numbers, emails, and company information. ZoomInfo and Seamless.ai both offer data to help you find the right contacts. But they have some key differences.
How do you recognize a good sales intelligence tool?
- The size, quality and accuracy of their contact database.
- The data points used to filter and search for your ideal customer profile.
- The access to lead scoring and buying intent data.
- The ease of use of the user interface.
- The integration with tools such as a CRM or MAP.
- The cost of the data.
Let’s settle the debate of Seamless.ai vs Zoominfo once and for all. To help you avoid wasting time, I’ve tested both tools and read through countless customer reviews about data quality, pricing, features and utilization.
Read below for a breakdown of both solutions to learn which is best for your needs.
Background on Seamless.ai
Seamless.ai is a sales intelligence tool with a database of 800M+ contacts worldwide. The most notable aspect of its vast collection of contact data is its accuracy, which is about 60-70%.
The company operates very similarly to ZoomInfo because it is a contact database. One of the biggest differences is that Seamless.ai uses artificial intelligence to recommend professional information that’s most relevant to its users. It identifies the most profitable connections based on a company’s profile.
Many customers on G2 praise Seamless.ai for its ease of use, pricing, and data quality. While some customers have had negative experiences with customer support, renewal transparency, and product bugs.
Background on ZoomInfo
Zoominfo is one of the largest and most trusted B2B sales intelligence tools. They offer a wide array of B2B sales tools but are most notable for their contact database of over 106M+ company records.
One of the biggest differences between Seamless.ai and Zoominfo is that all their contracts are voluntary contributors. This means their contacts have all agreed to be included in the database. This increases the quality of contact information, which is especially important for cold calling and email marketing.
Their data is primarily made up of contacts in North America, followed by Europe.
Due to the large size of their contact database and countless features, they are more expensive than most competitors. On G2, Zoominfo customers said they like their organizational chart feature, robust filtering capabilities, and access to buyer intent data.
Seamless.ai vs Zoominfo: Features Compared
These days, having sales technology is essential for success. If you’re looking for an effective sales prospecting tool to help search and identify potential customers, Seamless.ai and ZoomInfo are two great solutions.
Both solutions offer access to millions of global databases, making research leads in different markets or regions easier. However, they have slightly different features that could influence your decision.
Let’s compare Seamless.ai vs Zoominfo on a head-to-head comparison of key features.
Zoominfo Main Features:
- Contact Data: Offers a large database of accurate contact data, including verified emails, phone numbers, mobile numbers, and company information.
- Contact Search: Offers various search filters, including company size, industry, revenue, employee job title, function, and seniority.
- Buyer Intent: Tracks a network of over 300,000 publisher domains and over a trillion new keyword-to-device pairs to provide real-time data on buying intent. Helps you target potential companies that are actively evaluating solutions similar to yours.
- Org Charts: Supports sales multi-threading by accurately identifying a company’s org chart and mapping out key contacts.
- Website Visitor Tracking: Tracks and identify website visitors and provides insights into who visited your website, when, which pages, and how often.
Seamless.ai Main Features:
- Autopilot: Builds large sales and marketing contact lists within minutes. This feature leverages AI to remove hours of manual list building.
- Real-time data verification: Leverages AI and machine learning to research and verify data of contacts and companies in real time.
- Lead Analysis: Uses AI to select and recommend relevant contacts. Based on a combination of lead scoring and market interactions, Seamless.ai analyzes contact data to present the best contacts.
- Chrome Browser Extension: This extension helps you find leads on LinkedIn and gather information much more effectively. You don’t have to use Seamless.ai within a separate window when using the extension.
Both offer similar features, including easy search and filter databases of millions of contacts.
Seamless.ai provides users with key integrations, such as Salesforce and Outlook, for automated contact organization. Additionally, it includes AI-driven smart filters, enabling users to quickly find the right person or company they seek in seconds.
On the other hand, ZoomInfo offers access to a massive database of 106 million contacts along with verified information on each contact’s organizational structure. Its intuitive interface adds an extra layer of customization when searching by job titles, seniority level, etc., making it easier to stay ahead of the competition. Not to mention buyer intent which helps sales reps focus on higher-quality contacts more likely to buy.
While they share many similar features, Zoominfo’s comprehensive searches, advanced filtering options, larger contact database size, and intent signals make it the favorite option. However, Seamless.ai is an excellent option if you want to focus on automation and ease of use.
Seamless.ai vs Zoominfo: Price
Zoominfo Pricing
When you purchase Zoominfo, you get many features and a large contact database. But it also comes with an expensive price tag compared to Seamless.ai. Zoominfo does offer a free trial as well as a free list of contacts. But their most affordable pricing option is roughly $15,000 per year.
Zoominfo offers three pricing packages: Professional+, Advanced+, and Elite+. Here’s a breakdown of what they offer for each:
They also offer three tiers of service and support. All customers get their standard support for free. If you’re a larger company, Preferred or Platnium might be ideal for you to get white-glove service.
ZoomInfo’s pricing is quite a bit more expensive than Seamless.AI, even though it has a free trial. The most affordable pricing plan will cost you roughly $15.000 per year, and that’s only if you’re willing to sign a two-year agreement.
Start a free trial of Zoominfo here.
Seamless.ai Pricing
Seamless.ai is a much cheaper option. They offer a free basic plan, which provides 50 credits. If you want to jump to the next level, their Basic package is $147 per month, including 250 credits. Larger companies provide a Pro and Enterprise package with more contact data and customer credits. Both also include Autopilot and Data Enrichment, along with more robust support.
When comparing Seamless.ai vs. Zoominfo, you should consider how much you need and which features are most important. Zoominfo would be an ideal option with buying intent and more robust data. However, if you’re a small sales team or just one sales rep who needs contact information, then Seamless.ai is the winner.
Seamless.ai vs Zoominfo: Data Quality
ZoomInfo’s Data
Zoominfo was named the leader in The Forrester Wage: B2B Marketing Data Providers. As a leader, they provide one of the most comprehensive and accurate databases.
Here’s a snapshot of what they provide
- 106M+ company records updated daily.
- 167M+ company-locations covering 200 data attributes.
- 140M+ contacts with 100M+ verified emails,
- 72M+ direct dials
- 31k+ technologies profiled
- 90%+ data accuracy and 99.8%+ account match rate.
- 35M+ online sources scanned daily, including public business information such as websites, news articles, job posts, and SEC filings.
- 300+ Zoominfo data researchers.
- Largest database for SMB businesses.
As you can see from Zoominfo’s impressive stats, they provide a robust dataset that will help you identify new targets and untapped sales growth opportunities.
Seamless.AI’s Data
Seamless.ai provides 800M+ worldwide contacts within their database. They also search 150M+ companies, 250K+ websites, and millions of social media profiles to provide accurate data. Although their database is not as comprehensive as Zoominfo, they use AI and machine learning to track billions of account and contact data points to keep their data as accurate as possible.
Both offer a large database, and it’s evident that Seamless.ai and Zoominfo offer a lot of information, such as company and contact records.
If you’re looking for the most comprehensive data set possible, Zoominfo is the winner. But Seamless.ai offers many great features to enhance your data, such as its AI and machine learning capabilities.
Seamless.ai vs Zoominfo: Integrations
ZoomInfo offers many integrations with the most popular software and provides API access, which lets you integrate a broader set of software to help with your sales process.
Here’s a breakdown of just some of their integrations:
- Salesforce
- HubSpot CRM
- Zoho CRM
- Pipedrive
- Microsoft Dynamics 365
- Business Central Outreach
- Marketo Shift
- Salesloft
- ZoomInfo
- InboxAI
- ZoomInfo Engage
- Sugar Sell
- Sales Robots
- Qualified
- ChatFunnels
- CaliberMind
- Upscale
- ZINFI FUSION
- Bullhorn ATS & CRM
- Eloqua
- Webware
- Intentomatic
- Clickagy
Here are some of Seamless.ai’s most popular integration options:
- Salesforce
- HubSpot CRM
- Zoho CRM
- Pipedrive
- Google Chrome
- Zapier
- Outreach
- Wufoo
- Salesloft
- Keap
- Greenhouse
- Zapier
- Insightly
- Copper CRM
- Close.io
- SugarCRM
- Freshsales
- LinkedIn Sales Navigator
- Mojo
- SAP CRM
You likely won’t need every integration. We recommend evaluating your sales technology stack to determine which integrations are most important for your sales team.
Seamless.ai vs Zoominfo: Pros and Cons
Both solutions have advantages and disadvantages depending on what kind of research or outreach you need, so it’s important to weigh them against each other to make the most informed decision for your business needs.
We’ve gathered G2 reviews from real customers to give you insight into the pros and cons when comparing Seamless.ai vs Zoominfo.
Seamless.ai
Pros
- LinkedIn Integration: The integration with LinkedIn is primarily how I use seamless.ai and it’d a godsend. In past sales roles finding my contact’s email address was like pulling teeth. Now with a quick LinkedIn search, it’s mine, simple and easy. I have yet to find limits on how much information I can gather.
- Search Filters: Seamless.AI does a thorough job of finding contacts by their job title, within specific parts of the country, and within specific industries. If you know the URLs of the websites that you want to search for, it’s even better.
- High-quality data: Seamless does a great job at what it promises: providing high-quality emails and contact details that you can confidently use in your email and sales campaigns. I particularly like the flexible and powerful search engine.
- User Experience: It’s easy to use and train others on the team to use. It’s pretty lightweight to browse through and has most of the integrations to the popular CRMs. It is also very cheap compared to the big players like ZoomInfo, so the ability to look up email addresses in real-time is the product’s best feature.
Cons
- Inaccurate Data: The information pulled from the websites was frequently incorrect. It would pull contact info from different but closely named companies. That caused some problematic initial conversations with prospects that ruined the opportunity completely.
- Product Outages: We have had a few outages from Seamless, with one outage last month lasting almost 2 days. There was zero contact from the team, so I contacted the VP on LinkedIn. I didn’t get a reply, which worried me because they closed down! There is also no nice way to save searches.
- Renewal Transparency: There is transparency regarding account renewal; they get your card details from a third party without your approval. Our company card expired, and Seamless got our new card from a third party—I’m not sure how—but we did not approve it, nor did they mention it on any of the contracts we signed.
Zoominfo
Pros
- Org Charts: They give visibility into an organization’s hierarchy and enable you to reach concerned people. They also let you see what other people are working there, the organization’s size, and what types of departments it has. Another amazing thing about them is that they enable you to find the latest update on a person’s ZoomInfo profile.
- Search Filters: ZoomInfo has the most in-depth sorting and refining abilities when sourcing potential new leads. I feel as though I already know my customers before I make initial contact because ZoomInfo does a great job consolidating all known information.
- Insights: The competitive insights here are invaluable. Zoominfo makes it easy to subscribe to custom lists based on your constantly updated queries and will alert you when relevant new prospects appear.
- Buyer Intent: Probably the best feature is the intent data. ZoomInfo lets you search a large, validated database of companies and contacts by topics they are actively researching. So, for example, if you sell CRM software, you can use “CRM software” as a keyword and ZoomInfo will tell you which companies are searching within that category. Not only that, it will tell you the number of instances of those searches and where they originated from.
Cons
- Pricing: Some competitors offer up to 5 free trials, and only after that do you have to pay to get full access. You cannot get emails and contact numbers unless you purchase a package.
- Outdated Data: Sometimes, the person’s company/info hasn’t been updated when they’ve moved organizations, but it’s not impeded my work.
- Inaccurate Data: I think the biggest issue I’ve run into over the years, and a problem that seems to grow more and more, is inaccurate data—i.e., employees who are no longer at the organization, missing contact information, or sometimes listing a personal cell as a business phone (which can lead to upset or irritated prospects).
Seamless.ai vs Zoominfo: Full G2 Comparison
| Seamless.ai | ZoomInfo SalesOS | |
|---|---|---|
| Criteria | G2 Rating | G2 Rating |
| Star Rating | 4.2 | 4.4 |
| Largest Market Segment | Small-Business (65.1% of reviews) | Mid-Market (50.7% of reviews) |
| Total Number of Reviews | 856 | 6064 |
| General Ratings | ||
| Meets Requirements | 8.3 | 8.6 |
| Ease of Use | 8.6 | 8.7 |
| Ease of Setup | 8.6 | 8.6 |
| Ease of Admin | 8.2 | 8.6 |
| Quality of Support | 8.1 | 8.6 |
| Has the product been a good partner in doing business? | 7.8 | 8.5 |
| Product Direction (% positive) | 7.9 | 8.4 |
| Data Availability | ||
| Contact Data Availability | 8 | 8.2 |
| Company Data Availability | 8 | 8.4 |
| Industry Research Availability | 7.6 | 8.1 |
| Lead Generation | ||
| Lead Builder | 8.5 | 8.9 |
| CRM Integration | 8.1 | 8.7 |
| Marketing Automation Integration | 8.1 | 8.5 |
| Social Media Integration | 7.9 | 8.4 |
| Data Import & Export Tools | 8.4 | 8.7 |
| Lead Intelligence | ||
| Lead Validation | 7.9 | 8.5 |
| Lead Enrichment | 8 | 8.5 |
| Lead Quality | 7.9 | 8.3 |
| Lead Analysis | 7.9 | 8.3 |
| Browser Extension | 8.6 | 8.7 |
| Data Accuracy | ||
| Contact Data Accuracy | 7.4 | 7.7 |
| Company Data Accuracy | 7.7 | 8.1 |
| Platform | ||
| Internationalization | 7.2 | |
| User, Role, and Access Management | 7.9 | 8.4 |
| Performance and Reliability | 7.8 | 8.4 |
| Reporting/Dashboards | 7.3 | 8 |
| Mobile User Support | 6.6 | 7.8 |
| APIs | 7.6 | 8.2 |
| Features | ||
| Lead Builder | 8.4 | 8.4 |
| Integration to CRM/Marketing Automation | 8.3 | 8.4 |
| Data Cleaning/Enrichment | 7.7 | 8 |
| Data Segmentation/Filtering | 7.8 | 8.2 |
| Search | 8.1 | 8.5 |
| News/People Alerts | 7 | 8 |
| Connections | 7.7 | 7.8 |
| Reporting | 7.2 | 7.9 |
The final verdict between Seamless.ai vs ZoomInfo
When choosing the best contact information finder, the answer is not one-size-fits-all; it depends on your needs and budget.
Seamless.ai and ZoomInfo are popular options with a range of features that can be useful for anyone looking to connect with new people and grow their business. Seamless.ai is a powerful tool with an easy-to-navigate interface and can quickly scrape contact info from various sources. It also has an AI system that helps you find leads likely to be interested in your product or service.
On the other hand, ZoomInfo offers more advanced data analytics and human curation that helps you more accurately target specific subsets of people.
Overall, we think Zoominfo is the better tool for generating a contact list, especially if you’re looking for potential customers actively evaluating solutions. It’s more expensive, but you rely on the most comprehensive database and longest-proven vendor.
Ultimately, depending on what you need, either of these tools could be a great choice. They each have strengths and offer unique features that may make one better than the other for certain types of businesses or job seekers.
Do some research and decide which works best for your specific needs; then you’ll know the best option, Seamless.ai vs ZoomInfo.
Free software evaluation template
To help you make the right choice when deciding between Seamless.ai and Zoominfo or any other solution, we’ve put together a customizable evaluation template. This template will help you choose the criteria that match your business needs while comparing different features and costs.
