How To Build A Cold Calling List That Will Convert

Are you looking to build a cold calling list to grow your sales pipeline?

This blog will discuss building a cold calling list to generate leads and convert prospects into customers.

We’ll cover how to identify the ideal customer, craft an attention-grabbing cold call message, and track and which tools to find quality leads.

With the right approach, you can create a successful cold calling list that will keep your business growing and thriving.

What are cold call lists?

A cold call list is a list of prospects to call, including their contact information, such as phone number, name, job title, company, and other relevant details.

Cold calling is a popular method of cold outreach as it allows companies to establish a direct connection with potential customers. Cold calling is likely essential to a sales cadence strategy if you’re in sales development.

Cold calling lists are critical for building targeted lead generation. When building cold call lists correctly, finding prospects with the highest chance to close will take time. Additionally, having accurate data, such as phone numbers, is critical for getting a reasonable call connection rate.

With the correct list of targeted prospects and accurate data—cold calling can be the key your team needs to generate leads.

What’s included in a cold call list?

The list typically includes contact information such as their name, office number, mobile, and email addresses.

In B2B sales, you can gather additional information such as job title, company, responsibilities, competitors, and industry. All this information should turn a cold call into a warm one.

The most helpful information on a cold call list is recent buying signals showing if a company is more interested in your product or service.

An example of a buying signal is when a company raises a new round of funding. This signal indicates that they’ll likely hire more employees and have a budget to deploy new programs.

Benefits of a cold call list

Why bother building a cold call list?

Here are the three main reasons to spend time building a relevant list before you pick up the phone.

Save time: Using a cold calling list can help salespeople or other professionals quickly and efficiently identify and contact potential customers or clients.
Focus on the right prospects: By using a list, salespeople can avoid spending time and resources contacting people who are not interested in their products or services.
Maximize conversion: Cold calling lists can also help salespeople target their efforts and focus on potential customers who are most likely to be interested in what they offer.

What are the drawbacks of using a cold calling list?

There are some drawbacks to using a cold call list. The quality and accuracy of data are typically the most significant challenges.

Another potential drawback is that the prospects on the list may need to be more interested in the products or services offered. This will lead to a low response rate and waste time and resources.

Additionally, some people perceive cold calling as intrusive or annoying and may not be an effective way to build long-term relationships with customers or clients.

Getting your cold calling list from a trusted source is essential to avoid these drawbacks. Sales intelligence and data enrichment tools such as Zoominfo, Apollo.io, Seamless.ai, and Lusha can provide over 100M contact records with 80%+ accuracy.

Secondly, narrow down who your buyer personas are. Review your best customers to determine what characteristics they have in common. For example, review their job title, industry, company size, or geography to find patterns.

Build a targeted cold calling list that matches your sweet spot for buyer personas. Your cold call script will resonate much more if you have relevant prospects. This is the big difference between cold calling vs warm calling.

How to create a cold calling list

Building a cold calling list can be intimidating and time-consuming, especially when you don’t have all the data available.

With the right approach, you can craft an effective cold calling list in no time.

Start by identifying your target market; who are you looking to reach? Are they local businesses, national chains, or previous customers? Once you have a narrower focus, research companies in your area and compile contact information such as addresses and phone numbers.

Additionally, look for employee directories on company websites– many times, this will contain the contact info of key decision-makers. You can also take advantage of specialty lists that sales organizations provide to their members.

Use LinkedIn to identify potential leads in your desired target market.

Lastly, use sales intelligence tools to search, filter, and quickly build a list of relevant prospects. This less time-intensive approach can help you increase your data accuracy.

With these steps in mind, creating a reliable cold calling list needn’t be daunting – it’s easy to get started!

How can salespeople maximize the effectiveness of a cold calling list?

It’s time to make your dials once you’ve built a cold calling list.

But it takes more than just a list of phone numbers.

It would help if you ensured each call was as productive as possible.

1. Build clean and accurate data

Start by ensuring you have clean, accurate, up-to-date contact data, so you don’t end up dialing an invalid number or phoning someone who changed their details some time ago.

In 2021, 86% of reps said they’ve either lost or had a deal delayed because a champion changed roles. That means a good portion of prospects has likely changed jobs.

Refine your cold calling list so that the people on it have specific criteria that make them likely to be interested in your product or service. This will improve results and help show trends that might lead you to develop better services and products.

2. Research your prospects before calling

To maximize the effectiveness of a cold call list, you should research your prospects.

Take time to learn as much as possible about each individual’s background and job responsibilities. You should also take the time to understand the needs of the potential customers on the list and tailor their sales pitches accordingly.

For example, review their LinkedIn profile to understand their current role and responsibilities. Figure out how your product or service has successfully helped solve the pain points of similar customers on their part.

3. Write a cold call script

Then develop a cold calling script that caters to their specific needs and interests.

It’s also vital to ensure you’re well-prepared for each call – know your talking points, rehearse what you want, and clearly understand the business objectives.

Recognizing the value of pre-call prep work helps keep any fear of the unknown at bay. Instead of dreading the unknowns of an individual phone call, when everything has been optimized, you can feel prepared and confident about what’s in store for each one!

A little preparatory work before jumping into cold calling could be all it takes to see business success – and what’s not to get excited about that?

4. Have a voicemail script ready

Only 28% of cold calls are answered, 55% are not answered, and 17% are non-working numbers. A lot of your calls will lead to a voicemail inbox.

If this happens, ensure you have a strong voicemail script that resonates with your prospect and piques their interest. They may now call back immediately, but a great voicemail can get them to open your emails and respond.

If done correctly, cold calling is an efficient way of connecting with potential customers and building trusting relationships; it just might be the key to success in your business.

Essentiality cold calling offers many benefits that are difficult to achieve through other means, such as emailing or online marketing campaigns. Follow these tips and watch your sales leads take off.

5. Run a call blitz session

A cold call blitz can amp up your team and get everyone involved in cold calling.

It’s when your entire team dedicates a few hours or an entire day to making cold calls. It helps everyone focus on the same task, which builds momentum and energy.

How can I get a cold call list?

Sales intelligence and data enrichment tools are invaluable for salespeople.

With sales intelligence tools, you can quickly and easily build a high-quality cold calling list tailored to their specific needs.

By leveraging these tools, you can quickly identify and target the most relevant leads for their product or service. This saves time and increases the chances of success for their sales efforts.

Additionally, data enrichment tools allow salespeople to gain detailed insights into their prospects, including their contact information, interests, and activities. This helps salespeople personalize and refine their outreach, leading to more successful sales conversations.

Here’s a time of the best sales intelligence tools to use for your list building:

Zoominfo

ZoomInfo is a B2B data enrichment company that helps you find relevant prospects in your target market. The company says to have the “biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.”

Snov.io

Snov.io is an all-in-one sales prospecting tool that includes an email finder, email automation, CRM, and technology checker. Most notably, it’s known for finding and capturing verified professional emails through LinkedIn.

Hunter

Hunter is an email finder tool that lets you find and verify professional email addresses. You can search for prospects one-by-one or enrich your entire database with bulk email searches.

Apollo.io

Apollo is a B2B sales intelligence and engagement platform that allows users to build prospect lists and create sales sequences. Their database consists of over 220M contacts and 30M companies.

Seamless.ai

Seamless.ai is a B2B lead enrichment tool that finds verified cell phone numbers, emails, and direct dials. Its Sales AI feature can fill in the gaps of incomplete contact lists or update existing data with real-time information on the contact or company.

Lusha

Lusha is a B2B lead enrichment tool. You can easily find accurate contact details for prospects, such as LinkedIn profiles, work, personal emails, and direct phone numbers.

Overall, sales intelligence and data enrichment tools are essential resources for salespeople who want to increase their productivity and boost their sales.

FAQs about cold calling lists

Cold calling lists can be an excellent asset for businesses looking to reach new prospects.

After all, a quality list of contacts provides you with leads that are more likely to be interested in your product or services.

However, it’s easy to feel overwhelmed when choosing the proper cold calling list for your needs—so let’s go over some of the most common FAQs about such lists!

How do you know if a cold calling list is high-quality?

A high-quality cold calling list should be up-to-date, accurate, targeted to the right audience, and contain contact information that is likely to be valid. You can also assess the quality of a cold calling list by researching the company providing it and determining if they have a strong reputation in the industry. Additionally, consider the types of data points they are collecting in the list and how they verify the data’s accuracy.

What type of contact information should be included in the list?

It all depends on what you need from it. A cold calling list should include the name, title, address, phone number, and email address of the person or organization being contacted.

How can cold calling lists save me time and money?

Cold calling lists can save you time and money by providing you with a list of qualified prospects that match your target market. This saves you the time and effort manually researching and vetting potential leads. It allows you to quickly and easily contact those leads who are already interested in your product or service. Additionally, cold calling lists will enable you to target your sales efforts more precisely, saving money by only investing in leads more likely to convert.

Final thoughts – build a clean, accurate, and up-to-date list

A well-crafted cold call list is the key to success when making cold calls. Gathering as much information as possible about your prospects can turn a cold call into a warm one, increasing your chances of landing that sale. Are you ready to start creating your cold call list?

Recommended Articles:

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.