30 Best Sales Prospecting Tools in 2023

There is an endless list of sales prospecting tools available. The truth is that one sales prospecting tool alone will not make you a successful sales rep.

What will make you successful?

Well, having the right strategy, process and sales skills will make you successful. Adding sales tools will help you save time, engage prospects, and close deals with the right tools.

From contact databases and email finders to lead management and call dialers, how do you know which prospecting tools are the right ones for you?

To help you find the best prospecting tools, we’ve gathered our top 30 (in no particular order) that are easy to use and can help you make the most sales. We’ve categorized the top benefits, G2 ratings, pricing, and primary features.

We’ve also categorized each tool so that you can jump to the most relevant section:

• B2B Lead Databases
• Email Finder and Verification
• Prospect Research
• Lead Management
• Sales Engagement 
• Sales Call Recording and Coaching

Before we get into the most effective sales tools, let’s define sales prospecting.

What is sales prospecting?

Sales prospecting is identifying and connecting with potential customers for your selling solution. The goal of prospecting is to generate sales pipeline, which would eventually turn into closed won deals. 

Prospecting is the first stage of the sales process and the most important step in a company’s sales strategy. Sales reps can use tactics such as cold calling, email outreach and social selling to get in front of the right buyers.

It’s a sequence of steps that cover every aspect of customer acquisition, including finding relevant prospect information, scheduling meetings, sales conversations, qualification and nurturing leads, and converting leads into customers. And with the best sales prospecting tools, you can run a more efficient process.

B2B Lead Databases

1. ZoomInfo SalesOS

ZoomInfo is a B2B data enrichment company that helps you find relevant prospects in your target market. The company says to have the “biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.”

This sales prospecting tool allows users to filter and search for relevant prospects. You can build targeted prospect lists by filtering work experience, job titles, and company attributes such as industry, company size, and department. 

Using their buyer intent data, ZoomInfo will identify prospects who show patterns of researching similar products and are likely on a purchase journey. 

On G2, one customer praised ZoomInfo for their intent data by saying,

“The intent portion is also extremely valuable. It allows me and my AE to dig into what accounts are searching for various solutions and even where they are located. Further, we can dig into where contacts are located and make sure we are targeting exactly where the prospects are located and where the signals are coming from.”

G2 Rating: 4.8/5 Stars with over 2,700+ reviews

Price: Reach out to get pricing information.

Features:

• Customer segmentation
• News and people alerts
• Buyer intent data
• Chrome extension

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the best sales prospecting tool that leverages the largest professional social network for professionals. It comes with search capabilities, list filters, and detailed prospect information to help uncover decision-makers.

The sales prospecting tool applies filters to help you identify the best leads based on job titles, geography, industry, company size, and technographics. You can track prospects following your company, people who recently changed jobs, or have shared content. TeamLink combines the social networks of your co-workers to find the best connections.

Salespeople like LinkedIn Sales Navigator’s helpful insights. One user on G2 commented that he was able to personalize his outreach based on LinkedIn data,

“I use LinkedIn Sales Nav everyday for my role. The value that it provides comes from the easy access to folks’ LinkedIn profiles, as well as insights and connections that I wouldn’t have found on my own. I was able to send over a college themed intro message to someone who shared my alumni from a quick search.”

G2 Rating: 4.4 out of 5 stars with over 500+ reviews

Price: Starting at $79.99/month

Features:

• Account and lead filters
• CRM integration
• Account alerts
• InMails

3. Seamless.ai

Seamless.ai is a B2B lead enrichment tool that finds verified cell phone numbers, emails, and direct dials. Its Sales AI feature can fill in the gaps of incomplete contact lists or update existing data with real-time information on the contact or company.

Sales reps like how easy it is to find a prospect’s information. One sales rep on G2 commented,

“I really like the simple ease of use with LinkedIn and being able to view contact detail with one click. Having another opportunity to really “connect” with a prospect is wonderful and makes “Developing Relationships” much more proactive than spending hours searching for ways to call someone.”

G2 Rating: 4.2/5 Stars with over 800+ reviews

Price: Starting at $147/month, billed yearly, contact sales for Pro and Enterprise pricing.

Features:

• Automated list building
• Data enrichment
• Chrome extension
• Technographics data

4. Cognism

Cognism is a sales prospecting tool that provides relevant contact, company, and event information, including firmographics, technographics, trigger events, verified business emails, and phone numbers. Most notable for their international coverage since they are a UK-based company.

The platform also provides buyer intent data which helps identify prospects searching for solutions like yours. Users can simply pick which topics are relevant for their business, track which companies are showing intent signals, and identify key contacts within the company. 

Customers like how easy it is to find data. If there isn’t data, then it’s fairly easy to request data to be sourced,

“Finding and importing contacts from LinkedIn – it reliably gives you solid data to be able to contact someone, be that phone number or email address. And if there is no data available, it is easy enough to request that the data is sourced.”

G2 Rating: 4.7 out of 5 stars with over 200 reviews

Price: Contact sales for pricing

Features:

• Data enrichment
• Data segmentation and filtering
• Intent data
• Chrome extension

5. Apollo.io

Apollo.io is a B2B sales intelligence and engagement platform that allows users to build prospect lists and create sales sequences. Their database consists of over 220M contacts and 30M companies.

You can leverage Apollo.io to find contacts’ email addresses and phone numbers on LinkedIn. There are filters to help you identify different types of technology companies use. Additionally, the platform helps you scale your outbound activity with its sales outreach tool. With Apollo’s smart insights, you can personalize every email before sending it out to prospects.

On G2, one user said that Apollo.io’s sequence builder helped automate the process while still making each interaction personal,

“The most helpful bit is the sequence builder module and the options to customize it. When integrated with your CRM and combined with Hyper Personalized filters and Sequence Rulesets, it really does a wonderful job at automating but not sounding too generic and too robotic.”

G2 Rating: 4.5/5 Stars with over 5,900+ reviews

Price:

• 50 email credits/month for free
• Starting at $49/user per month
• Professional for $99/user per month
• Custom pricing starts at $6K/year

Features:

• Advanced filters
• Technology tracking
• Chrome extension
• Track customers that have changed jobs

6. LeadIQ

LeadIQ is a data enrichment tool that lets you capture a lead directly from LinkedIn Sales Navigator or any website. Within minutes, you can extract information about the right prospects, such as phone numbers and emails, then add them to your sales outreach tool.

LeadIQ uses a proprietary algorithm to verify email formatting and test deliverability. It will figure out and provide an email address even if it’s not verified for each prospect.

If your sales team frequently uses LinkedIn for prospecting, this is an ideal tool. One user on G2 liked how seamless the lead capture feature was,

“I love that I can view and capture multiple leads from one view without needing to right click> open a new tab> and view individual tabs in order to load each lead. Capturing prospects from LinkedIn post reactions is handy for some of my teammates and I am sure I will use it very soon,“

G2 Rating: 4.2/5 Stars with over 300+ reviews

Price:

• Free for 15 verified work emails per week
• Starter for $60/monthly per user
• Pro for $120/monthly per user
• Contact sales for enterprise pricing

Features:

• Chrome extension
• One-click capture
• LinkedIn chrome extenstion
• Data verification

7. Leadfeeder

Leadfeeder is a sales prospecting tool that helps you identify companies visiting your website, their behavior, and their intent to purchase. All of which don’t require the prospect to fill out a form on your website.

It’s pretty simple to get started. You’ll have to install a Leadfeeder tracker script on your website to track what pages your prospect visited and for how long. This makes it easier to interact with prospects based on their behavior. Additionally, it helps you identify relevant prospects researching your products and services.

Engaged prospects are a valuable source for building pipelines, which is why sales reps like Leadfeeder. Here’s what one user said on G2,

“I wouldn’t have thought would be interested in my service visit my website and when I approach them they show genuine interest. So I’m appreciative to Leadfeeder for expanding my perspective of my target demographics.”

G2 Rating: 4.3/5 Stars with over 600+ reviews

Price: 

• Lite for $0/month
• Premium from $79/month

Features:

• Turn anonymous website visitors into company names
• Behavioral and demographic filters
• Robust lead database
• Automatic lead scoring

Email Finder and Verification

8. Hunter.io

Hunter is an email finder tool that lets you find and verify professional email addresses. You can search for prospects one-by-one or enrich your entire database with bulk email searches. It’s effortless to use, comes with a chrome extension, and the best part is that you can start using the tool for free.

It also includes a free cold email platform that allows sales reps to send email campaigns directly from Hunter.

For sales reps that need emails to be verified, Hunter is the go-to resource as one user said,

“Hunter has a simple system to instantly generate contact information for leads. There are multiple methods for finding emails, and all I need to do is enter the domain for the company I’m searching and the name of the contact, and it generates the email.”

G2 Rating: 4.4 out of 5 stars with over 400+ reviews

Price: 

• Free for 25 monthly searches
• Starter for $49/month
• Growth for $99/month
• Pro for $199/month
• Business for $399/month

Features:

• Email finder
• Data segmentation
• Bulk enrichment
• Campaigns

9. Snov.io

Snov.io is an all-in-one sales prospecting tool that includes an email finder, email automation, CRM, and technology checker. Most notably, it’s known for finding and capturing verified professional emails through LinkedIn.

There are several ways to find verified email addresses using Snov.io, including domain search, company profile, and social URL. Additionally, you can upload an entire lead list to clean your prospect emails and help improve email deliverability.

Snow.io offers many tools within its platform, which is helpful for sales reps,

“I like the possibility of using Snov.io as an all-in-one tool. Our company uses Snov.io for generating leads, sending automated emails, and managing the sales process with its easy-to-operate CRM.”

G2 Rating: 4.5 out of 5 stars with over 100+ reviews

Price:

• Starter for $33/month
• Medium for $83/month
• Large for $158/month
• XL for $308/month
• XXL for $615/month

Features:

• Email drip campaigns
• Email deliverability warm-up
• Technology checker
• LinkedIn prospect finder

10. Lusha

Lusha is a B2B lead enrichment tool. You can easily find accurate contact details for prospects, such as LinkedIn profiles, work, personal emails, and direct phone numbers.

Many customers praise Lusha’s data accuracy. One customer commented just how accurate Lusha is,

“Easy to find prospects. Easy to customize filters. The numbers extracted are 95% accurate and very helpful in reaching out to the right POC’s. Very helpful for salespeople. I would easily recommend to any sales consultant looking to find leads or the right POC.”

G2 Rating: 4.3/5 Stars with over 1,200+ reviews

Price:

• Five credits per user for free
• Pro for $29/month/user
• Premium for $51/month/user
• Contact sales for scaled pricing

Features:

• Chrome extension
• LinkedIn data enrichment
• Auto enrichment
• Customer audiences

11. Lead411

Lead411 provides accurate information about contacts and companies in the marketplace. The company says they currently have over 450M contacts within 20M companies within their database. 

Lead411 offers targeted filters and buyer intent data. Sales reps can use Lead411 to enrich prospect contact information and find companies in a buying cycle for their products or services. 

Lead411 offers an extensive database of companies which is essential for building lead lists. One sales rep said,

“It has an extensive database of growing companies and excellent filters to segment the search and find the ideal companies for the services we offer in the company. It generates lists of ideal clients, which allow us the first approach to them, in order to close more deals and sales.”

G2 Rating: 4.6 out of 5 stars with over 300 reviews

Price:

• Basic starting at $99/month/user
• Pro for $199/month/user
• Contact sales for enterprise pricing

Features:

• Lead scoring
• Contact enrichment
• Data verification
• Automated email/SMS campaigns

Prospect Research

12. BuiltWith

BuiltWith is a sales prospecting tool that helps you uncover what website technologies a company uses, such as web hosting, CMS, advertisers, and widgets. You can contextualize your message by identifying a prospect’s technology usage.

It’s great for sales reps selling solutions related to websites or technology products. BuiltWith’s technology usage data can help you determine their total technology budgets. 

Sales reps like how easy BuiltWith is to use. As one sales rep noted,

Builtwith technology profiler is my essential chrome add-on to audit technology-rich websites. It helps me uncover the technology stack implemented for digital marketing as well as the platform that supports the website. There is no trick or knowledge required. Simply hit the button and you will have a holistic report of the subject website.

G2 Rating: 4.3 out of 5 stars with over 50 reviews

Price:

• Basic for $295/month
• Pro for $495/month
• Team for $995/month

Features:

• Advanced filters and lead lists
• Technographic data
• Keyword based lists
• Market analysis

13. Crunchbase

Crunchbase is a B2B prospecting tool with various features to help make your sales workflow as seamless as possible. It allows you to find prospects that match your ideal customer profile (ICP) and provides recommended companies.

Numerous filters help you narrow your account list to match your ICP. This allows you to take a buyer intent-driven approach to prospects. Some filters include industry, IPO status, funding raised, mergers and acquisitions, and investment stage.

You can set up real-time notifications when a company raises funding or files for IPO, prompting you to send a highly relevant outreach.

Crunchbase is known for having accurate information about a company’s historical funding. It is vital for sales reps that use funding as a trigger for outreach. One sales rep commented,

“I really appreciate its simple and effective view on past funding. We either use it to quickly check past funding details for companies or to segment markets in order to identify target companies for future sales outreach.”

G2 Rating: 4.5 out of 5 stars with over 170 reviews

Price:

• Basic for free
• Starter for $29/user/month
• Pro for $49/user/month
• Contact sales for enterprise pricing

Features:

• Real-time company updates
• Sales Intelligence
• Data enrichment
• Recommended companies

14. Bombora

Bombora provides buyer intent data which helps sales reps prioritize leads, waste less time and focus on prospects that are more likely to close. The Bombora Company Surge functionality gives insights into which accounts are actively researching solutions similar to yours.

You can customize your outreach based on Bombora’s data to make your message relevant and timely. The tool enables you to target companies in the market for your solution right now rather than wasting time on prospects who aren’t ready to buy.

Nothing beats starting your week with some new accounts for prospecting. One sales rep said how powerful it is coming in on Monday with accounts ready to go,

“The platform is incredibly intuitive, and the user experience is easy to use. My favorite part of the tool is the automatic surge report and net-new account to HubSpot. We come in each Monday with a new set of accounts actively shopping for our services and solutions can pull contacts from those intent companies to ensure our content is in front of them.”

G2 Rating: 4.4 out of 5 stars with over 130 reviews

Price: Contact sales for pricing

Features: 

• Buyer intent data
• Sales Intelligence
• Demand identification
• Integrations

15. Owler

Owler is a business insight and intelligence platform that provides exclusion company information such as hard-to-find contacts, news alerts, and competitor insights. The solution helps you easily keep up with the latest industry news and information about your prospect’s company.

You can quickly find potential prospects, use the competitor graph to find lookalikes of your existing customers, and get a personalized list of new prospects. Get the latest news about your prospects by tracking updates and compiling that information into a personalized newsfeed. Having up-to-date news and information helps you make your outreach relevant and valuable. 

Owler is rich with company information. Sales reps love that they can research prospects in one place. As one G2 reviewer said,

“Really like the ability to quickly find similar companies/competitors. That I can also go in and submit my recommendations for which companies are actually in the same space or competitors of a company is important. I often know many of the names in the space I’m researching and why they are competitors, so I am glad I get to help share my knowledge.”

G2 Rating: 4.2 out of 5 stars with over 120 reviews

Price:

• Community for free
• Pro for $35/month
• Max for $50/month

Features:

• Company profiles
• Competitor graph
• Keyword alerts
• Company databases

16. Crystal Knows

Crystal Knows reveals the DISC personality profile for any prospect so that sales reps can optimize their outreach based on behavioral traits, personality and preferences. 

This sales prospecting tool has a Chrome extension that can predict anyone’s personality based on their LinkedIn profile. You’ll be able to build rapport faster by understanding a prospect’s pain points and motivations. Through recommendations, you can improve cold outreach by crafting outbound messages that match more with your prospect’s preferred style.

It’s not your ordinary sales prospecting tool because it provides the nitty-gritty details of a prospect’s personality, which can be spooky. One customer on G2 said Crystal Knows is spooky good, “I like so many things about this tool. While it does have limitations in how completely 100% accurate it is if you go point by point in the profiles it generates, the recommendations on how to approach and frame things for a specific target are spot on.”

G2 Rating: 4.4 out of 5 stars with over 20 reviews

Pricing: Starting at $29/month

Features:

• Chrome extension
• Engagement recommendations
• DISC assessment
• Personalized playbooks

17. Clearbit Prospector

Clearbit allows you to track anonymous website visitors and provides company information so that you can focus on valuable leads. 

Sales reps can build prospect lists by filtering on 100+ company attributes. Ensure you don’t miss any leads by setting up Clearbit’s alerts in Slack, Salesforce, or email with information on prospect conversations and key accounts.

It’s both intuitive and easy to use. As one sales rep praised the tool,

“Clearbit is used daily in my organization and has been instrumental in our sales and marketing activities. I like how intuitive it is and the ease with which we can keep our customer database up to date. It is very helpful in obtaining important prospect information and generating excellent leads” 

G2 Rating: 4.3 out of 5 stars with over 1,500+ reviews

Price: Starting at $79.99/month

Features:

• Website traffic tracker
• Data enrichment
• Sales alerts
• Lead scoring and routing

Lead Management

18. Close.io

Close.io is an all-in-one CRM platform that delivers email, call, and text tools. The platform provides sales productivity tools to help small businesses grow, such as a power dialer to increase outbound call volume. Additionally, call tracking provides actionable insights and coaching.

You can proactively engage prospects using the search and intelligent view capabilities, which allow you to engage prospects through saved lists.

One sales rep commented on G2 about how organized Close.io is,

“I like the Smart Views in Close and my inbox feature, and I like the seamlessness of tracking email correspondence. I feel much better knowing I have everything in one place and that I can easily share information with my team. My customer service experience has also been great.”

G2 Rating: 4.6 out of 5 stars with over 300+ reviews

Price: Starting at $29/month

Features:

• Power dialer
• Call coaching
• Custom fields and activities
• Email automation

19. HubSpot Sales Hub

HubSpot Sales Hub is a robust all-in-one sales CRM with valuable features such as sales engagement tools, email templates, document tracking, phone dialer, and call recording. With all of its features and integrations, HubSpot Sales Hub can be considered the ultimate sales prospecting tool.

With Sales Hub, you can group sales tasks by campaign and reach out directly to prospects using the HubSpot Sequences to send personalized emails, automated emails, LinkedIn connection requests, and phone calls. 

The platform works exceptionally well with the Marketing Hub, allowing you to see how prospects have engaged with your website or resources.

Sales reps like how HubSpot is the all-in-one solution offering numerous tools. One sales rep praised how versatile it is for prospecting,

“HubSpot Sales Hub best complete solution for sales & marketing you can easily track each lead with Sales Pipeline where you have a complete record in front of your dashboard. We can create Leads contact list even we can, email, schedule meeting call details, create a list of tasks & many more.”

G2 Rating: 4.4 out of 5 stars with over 9,000 reviews

Price:

• Starter at $45/month
• Professional at $450/month
• Enterprise at $1,200/month

Features:

• Sales automation
• Sales sequences
• Predictive lead scoring
• Playbooks

Sales Engagement

20. Salesloft

Salesloft is a leading sales engagement platform that allows sales reps to engage prospects through a multi-touch approach across multiple channels. You can easily manage your daily sales activity and build customized sales cadences, including voice mail scripts, email touchpoints, phone calls, Linkedin connection requests, and InMail.

This sales prospecting tool also offers a marketplace of native integrations with a few CRMs, lead intelligence, and direct mailing tools.

Organization and time management are essential skills for sales reps and having Salesloft is a game-changer. One sales rep liked how all their sales activities are so cleanly organized,

“The ability to quickly organize prospects into specific groups that follow cadences and templates saves an insane amount of time for an SDR that is calling and emailing all day. Separating our leads by inbound/outbound and specific products allows for streamlined effort throughout the workday and keeps things organized when you log back in to revisit your initiatives.”

G2 Rating: 4.5 out of 5 stars with over 3,000+ reviews

Price: Contact sales for pricing

Features:

• Sales cadence and automation
• Dialer and messaging
• Calendar scheduler
• Mobile app

21. Reply.io

Reply is the leading AI-powered sales engagement platform that automates multichannel touchpoints with leads and customers throughout the sales process. According to Reply.io, the tool can save up to 40% of SDR and the Sales team’s time to focus on closing deals. 

Sales reps need an effective yet simple tool, and Reply.io delivers. One sales rep commented on the seamless tool,

“Perfect usability for salespeople. Easy-to-understand interface and functionality that is very quickly explainable to the newcomers and juniors. Client support and success teams are THE MOST RESPONSIVE YOU MAY EVER IMAGINE – they are just the best.”

G2 Rating: 4.5 out of 5 stars with over 800 reviews

Price: 

• Starter for $60/user/month
• Professional for $90/user/month
• Contact sales for custom pricing

Features:

• Dialer and messaging
• Email automation
• LinkedIn automation 
• Email finder

22. Lavender.ai

Lavender is a sales email assistant that helps you personalize faster and write more engaging emails. The sales email tool integrates with Gmail, Outlook, Outreach, and Salesloft. You can quickly write sales emails and have Lavender coach and improve your writing.  

It’s like Grammarly for sales, but it also provides suggestions on how to make your sales email more concise, reduce big words and make your words sound more engaging.

Although it’s one of the newest sales prospecting tools on our list, it’s already helping sales reps increase their success. One sales rep commented on how critical Lavender was for booking outbound meetings,

“Lavender is the easiest and most effective tool for writing better sales emails and getting more responses. Since implementing Lavender across our SDR team, our response rate went up 4x and our sequences are now bringing in 125% more meetings.”

G2 Rating: 5.0 out of 5 stars with over 20 reviews

Price: 

• Individuals for $29/month/user
• Teams for $ 49/month/user 

Features:

• Email analysis and scoring
• Email Intelligence
• Coaching
• Integrations

23. Yesware

Yesware is a sales email outreach tool that includes email automation, email tracking, attachment tracking, meeting scheduler, and multi-channel campaigns. Its email automation tool allows you to schedule emails, send manual emails, and include call touchpoints and LinkedIn InMails.

Yesware provides integrations with both Outlook and Gmail. The tools add-on lives in your inbox, so you can seamlessly send and track your emails to prospects. The tool’s tracking capabilities give you instant notifications when prospects read your emails, click on links, or view attachments.

Optimizing your email campaigns is crucial for getting positive responses from prospects. One user liked how much info they could get from their cold emails,

“Knowing when emails are opened and by whom is crucial information. If I send an important email and see it opened, I know it got attention. If it is not opened, I can call to fix that. Older emails that are getting fresh attention are also brought up, so I can know what is going on or not going on.”

G2 Rating: 4.4 out of 5 stars with over 700 reviews

Price:

• Pro for $15/user/month
• Premium for $35/user/month
• Enterprise for $65/user/month
• Contact sales for enterprise pricing

Features:

• Email tracking
• Multi-channel campaigns
• Email templates
• Meeting scheduler

24. Outreach.io

Outreach is a leading sales execution platform that includes tools for sales engagements, conversation intelligence, and revenue intelligence. Sales reps can save endless hours of non-selling tasks using automated sales sequences, including email automation, dialing, LinkedIn, and custom touchpoints. 

Outreach’s embedded machine learning helps uncover what’s working so that sales reps can focus on engaging accounts with the right message and at the right time. This sales prospecting tool analyzes thousands of records and historical sales cycles to provide communication recommendations and coaching.

Prospecting is all about consistently staying on top of your sales activities. One sales rep pointed out,

“I like the system of alarms and notifications in real-time that the system has when a potential customer receives, opens, and responds to the email, making the interaction and response by our team fast and timely. It also allows us to see, through its analysis, where each customer is in their progress and the reasons why there is a funnel that prevents us from closing sales successfully.”

G2 Rating: 4.3 out of 5 stars with over 2,900 reviews.

Pricing: Contact sales for pricing

Features:

• Automated emails
• Sentiment analysis
• A/B testing
• Email templates

25. Sendoso

Sendoso is a personalized gifting platform that allows sales reps to send gifts to prospects while tracking the ROI of materials sent. You can source and send company swag, gift cards, and virtual experiences.

It’s a great way to stand out in front of prospects, build relationships and humanize your outreach.

You can send gifts by integrating Sendoso with your sales engagement tools  such as Salesloft, Outreach, Hubspot, and Salesforce. The analytics dashboards and reporting help you reach your gifts and measure your return on investment.

Sending gifts to prospects is a unique way to stand out. One user on G2 liked Sendoso’s variety of gifts,

“Sendoso has been a great platform for e-gifting! It’s super easy to engage and incentivize prospects to start a conversation. Sendoso offers many gifts, such as DoorDash (for a lunch and learn!) and Amazon gift cards. If your prospects have been promoted, they have wine, champagnes, and cocktail kits. There’s a gift for every milestone.”

G2 Rating: 4.5 out of 5 stars with over 700 reviews

Price: Contact sales for pricing

Features:

• Handwritten notes
• Virtual experiences
• Delivery Tracking
• Address Confirmation

26. Vidyard

Vidyard is a video prospecting tool that allows you to send personalized video messages to prospects. Sales videos are a great way to build relationships and humanize your sales outreach by showing the person behind the email.

You can create videos from your webcam or record your screen, customize the thumbnail and send it through email or social media. As prospects watch your video, you get insight into how your videos perform.

Creativity is key to having success with Vidyard. One sales rep commented how the tool helped them stand out,

“Vidyard is necessary if you want to enhance your sales prospecting and obtain more comprehensive marketing analytics on your video viewers. We have learned a great deal about how to enhance marketing videos with the most views. This platform enabled us to reach a larger audience and distinguish ourselves from the competition using creative and entertaining video content.”

G2 Rating: 4.5 out of 5 stars with over 500 reviews

Pricing:

• Up to 25 videos for free
• Pro for $19/month
• Contact sales for business pricing

Features:

• Screen recording
• Analytics tracking
• Mobile screen support
• Video editing 

27. MeetEdgar

MeetEdgar is a social media publishing tool that allows sales reps to schedule content to post. It provides an effective way to post content automatically, which is helpful for social selling and establishing your thought leadership on LinkedIn. 

It’s easy and will save hours of manually sharing and scheduling content.

Entrepreneurs and sales reps all like how you can set it and forget it with Meet Edgar. On G2, one user said,

“I like the ability to set it and forget it on the evergreen social media posting by far the most. Has created the ability to set up different sections to program separately, for example, a set just for Monday posts.”

G2 Rating: 4.3 out of 5 stars with over 50 reviews

Pricing: Starting at $24.91/month

Features: 

• Automated social media posts
• A/B testing
• Social media analytics
• Evergreen content scheduler

28. ConnectAndSell

ConnectAndSell is a B2B power dialer that allows sales reps to focus solely on phone conversations with prospects. It’s a powerful tool for scaling your outbound sales function and top-of-funnel development. 

ConnectAndSell does the dialing so sales reps can achieve a high volume of conversations without personally dialing. It is the ideal sales prospecting tool for running a sales call blitz with your team. Users can simply upload a prospect list and click the “Go” button to begin their dialing session. Conversations are served to the sales rep to engage once someone picks up.

Sales reps that use ConnectAndSell spend less time on the phone but more time talking with prospects. One sales rep on G2 said,

“We have really revved up our calling strategy. Instead of spending countless hours manually dialing throughout the day, our reps are now focused on strategic outreach while the platform makes 10 times the dials in less time.”

G2 Rating: 4.4 out of 5 stars with over 100 reviews

Price:

• Free trial available
• Contact sales for pricing

Features:

• Power dialer
• CRM integration
• Mobile application
• List enrichment
• Smart lists

Call Recording and Coaching

29. Gong.io

Gong is a revenue intelligence platform that automatically captures and analyzes customer interactions and provides actionable insights at scale. Sales reps can use Gong to record their calls, track what was said, and find areas for improvement.

Gong doesn’t just provide call recordings. It also breaks down and analyzes the call. It quickly gives you a lot of valuable data, such as talk radio, audio transcripts, and coaching scorecards. This is a practical sales prospecting tool used for training, coaching and onboarding new sales reps in the company.

Customers love how easy Gong is to use, especially for onboarding. On G2, one user said,

“[Gong] makes it easy to review my own calls (especially before a follow-up or getting more details about win/loss), share a call with clients and/or team members and listening to another team member’s call for training. Love that transcripts are searchable. Works well on mobile. When onboarding, I could listen to a colleague’s call while walking the dog to pick up on some best practices.”

G2 Rating: 4.7 out of 5 stars with over 4,600 reviews

Price: Contact sales for pricing

Features:

• Call recording
• Call analysis
• Coaching scorecards
• Mobile app

30. Chorus.ai

Chorus is a conversation intelligence platform that helps sales reps improve performance by recording and analyzing sales calls. Sales reps can identify winning behaviors and replicate compelling talks tracks and pitches across the team. 

Customers love how they can have their sales calls analyzed as a team. On G2, one sales rep said,

“It contains the most important features, such as recording and analyzing each call made and received, to improve the performance of the entire team. It also allows you to place comments on each conversation, receive the improvements of the analysis and recommendations given by the program, based on the metrics obtained.”

G2 Rating: 4.5 out of 5 stars with over 2,700 reviews

Price: Contact sales for pricing

Features:

• Call recording
• Call analysis
• Smart call playlists
• Call coaching

Let’s get prospecting

Sales prospecting tools are a key part of any effective sales process. 

The more insight you have into your prospects, the more effective you can get. With the best tools, you can segment your prospect lists, uncover relevant information, personalize your emails and increase your chances of closing a deal.

This list of 30 sales prospecting tools will help you cut out hours of manual process and lead generation efforts. You’ll be able to find, enrich and engage the right prospects with the right message at the right time.

Free software evaluation template

To make the right choice when deciding which sales prospecting tool to use, we’ve put together a customizable evaluation template. This template will help you choose the right criteria that match your business needs while comparing different features and costs.