Call Blitz: Pump Up Your Sales Team to Cold Call

Do you need to generate more leads?

One of the best ways to improve your lead generation is through a call blitz.

When your entire sales team is focused on cold calling, you can uncover qualified leads, book meetings, and get a head start on your sales pipeline. In order words, it gets everyone hyperfocused on lead generation.

However, many sales teams do call blitzes wrong.

A call blitz is a team effort and requires a well-thought process before your sales reps start dialing the phone.  Without a proper plan, everyone will call a list of lead without focusing on the right message or buyers.

This boils down to a proper call blitz plan, motivation, and goals. Read below to learn more about how to get started, motivate your team, and get the most out of a call blitz.

What is a call blitz?

A call blitz is an organized calling campaign in which many calls are made quickly, usually over a few hours or days. The goal of a call blitz is to identify, qualify and generate sales leads.

There are several benefits to calling blitzes. They can be very effective in generating leads since they quickly reach many people. Call blitzes can create a sense of urgency and excitement around a product or service, increasing sales.

Overall, call blitzes are an important practice for any sales team that wants to generate qualified leads, book meetings and build pipeline.

Read below to learn why call blitzes work and how to plan for a successful cold calling session with your team.

Why do call blitzes work?

Your team is laser-focused during a call blitz.

They remove all distractions during cold calls for the set time period.

An effective call blitz is about intensity, discipline, and focus. It’s not a normal day of making cold calling. Instead, your sales reps have a higher level of intensity. Plus, it helps when you have sales incentives to boost their motivation.

When the entire team gets together to do a cold call blitz, there’s a great sense of teamwork, energy, comraderies and some friendly competition.

These intense calling sessions work because you significantly increase the volume of sales activities. This results in getting a higher volume of responses and meetings booked.

How can I get pumped for cold calling?

Let’s face it; cold calling isn’t the most fun sales activity. Consistently calling to see if anyone picks up and hoping they don’t reject you.

It’s a tough duty that occasionally needs an extra morale boost.

Here are several ways you can get pumped for cold calling:

Call someone you know: if you’re having trouble making cold calls, call a friend, relative, or co-worker. It’ll help you build momentum for calling and boost your confidence as you find your phone rhythm.

Prioritize your qualified prospects: you should segment your list of prospects by starting with the most qualified and working down to the list. Start calling your prospects with the highest likelihood of booking a meeting to get early wins. Then progress down the list to the less qualified leads.

Prioritize less qualified prospects: the opposite side of the last tip is to call your least qualified leads first. If you haven’t made any cold calls for the day, easy communication to get the ball rolling is all you need. Call a few unqualified leads just to build momentum and confidence.

Play your favorite music: create a playlist of your favorite high-energy songs that energize you. It’ll also fill in the gaps of silence when you’re sifting through your prospect list. Listening to music can help you get into a better rhythm for a call blitz.

Know your goal: it’s helpful to have a reminder of why you’re doing a call blitz. Whether it’s meetings booked goal, winning a competition, or earning commission–keep your eyes on the prize. It always helps when you can tie back your call blitz performance to a personal goal, such as a vacation or a new gadget.

How to plan a successful call blitz

A call blitz can be a great way to generate new leads and drum up business, but only if it’s done right.

Here are seven tips for planning a successful call blitz:

1. Define your goals

What exactly do you hope to achieve with your call blitz? Define your goals before starting a call blitz.

Have everyone in your team buy into the goals and have a scoreboard to track how you measure against your goals.

2. Choose the right target audience

Who will you be calling? Make sure you have a good list of potential customers or clients who are likely to be interested in your offering.

Ensure your prospect list has clean data with accurate names and phone numbers. It’ll be a big time waster if you call the wrong numbers.

3. Create a cold calling script

This will save you time and energy when you’re making calls.

But don’t sound like you’re reading from a script! Practice beforehand so that your delivery is natural and conversational.

Having a solid script can be the difference between cold calling vs warm calling.

4. Set aside enough time.

A call blitz can be time-consuming, so ensure you set aside enough time to make all the calls.

Your team call blitz session can be a few hours or an entire day. Make sure there’s enough time to get a response on the line. And be prepared for some calls to go longer than others.

5. Follow up

After your call blitz, follow up with any warm leads.

A phone call is just the beginning of the sales process, so remember to nurture your relationships and turn those leads into customers or clients. Connect with them on LinkedIn or send an email to recap your conversation.

6. Setup sales prospecting tools

Before your call blitz, set up all of your sales prospecting tools.

Have your dialer ready and your prospect list imported so that you’re ready to hit call.

Recommended Reading: 30 Best Sales Prospecting Tools for 2022

7. Practice

Sales is like a sport because you need to roleplay and practice.

Set time aside from your call blitz to practice cold calling with your manager or peers. Review any objections or roadblocks that you’re having difficulty with.

Recommended Reading: 33 Effective Cold Calling Tips To Help You Achieve Quota

What to consider when making your list of prospects to call

When making your list of prospects to call, remember a few things.

First, you want to ensure you’re calling the right buyer personas – don’t just call anyone. Focus on calling prospects that fit your ideal customer profile.

When you’re calling a list of different prospects, it’s hard to manage numerous buyer personas, pain points, motivations, and scripts for each.

Instead, get laser-focused on calling a small list of highly qualified prospects. Build a cold calling script that uses a relevant value proposition so that your message resonates with them more.

Use a B2B data enrichment tool like Apollo.io to help build a prospect list. They have the large and most accurate B2B Database of 250M buyers across 60M companies. You can search for your ideal prospects and get accurate data such as phone numbers, emails, and names.

Sign up for a free trial of Apollo.io here.

Second, you want to know the time and day of the week you’re calling. There’s a lot of data available to determine the best times of the day to call. Additionally, you can track what times and days work best for you

According to data from Revenue.io, decision-makers are more likely to engage in the late afternoon. With peak engagement during the 4-5 pm hour. This window is followed closely by the 3-4 pm and 5-6 pm hours.

Third, you want to ensure you have a good cold-calling script. This means having a strong introduction that will capture attention. Followed up a relevant value proposition and questions that elicit responses and have a call to action.

Use a pattern interrupt in the first few seconds to break your prospect’s natural pattern of negative responses.

Recommended Reading: 11 Best Cold Call Opening Lines That’ll Convert To Sales

Finally, be prepared for rejection. Not everyone will inevitably want to talk to you but don’t let that discourage you. Keep making calls and eventually find someone interested in your words.

Tips for staying motivated during a long sales call blitz

It’s the middle of the month, and your sales numbers need to catch up.

You know you need to make many calls to increase your chances of making your quota, but sitting in front of the phone all day is exhausting.

Here are a few tips to help you stay motivated during a long sales call blitz:

1. Set a goal for each day: knowing how many calls you need to make can be daunting, so break it down into manageable chunks. Set a goal for each day, and don’t stop until you reach it.

2. Take breaks: staying focused is important, but you don’t want to burn out. Take a few minutes every hour to stretch, grab a quick snack, or just step away from your desk.

3. Reward yourself: a little motivation can go a long way. Promise yourself a small reward for each day that you hit your goal. Whether it’s a cup of coffee, a piece of candy, or 15 minutes of social media time, giving yourself something to look forward to can help keep you going.

4. Stay positive: making sales calls can be tough, but it’s important to remember that each call is an opportunity. Focus on the potential positives and let go of any negativity.

5. Remember why you’re doing this: when you’re feeling drained, it can be helpful to remember why you’re making these calls in the first place – hitting your quarterly sales goals or providing for your family. Keep your eye on the prize, and let that drive you forward.

Recording your calls and analyzing the results afterward

Recording your calls can be a helpful way to improve your customer service skills.

By listening to your sales calls, you can identify areas where you can provide better service. You can also use call recording to train new customer service representatives.

By providing them with real-life examples of how to handle customer calls, you can help them learn the ropes more quickly.

In addition, recording your calls can also help you resolve customer complaints more efficiently. You can go back and listen to precisely what was said and ensure that the problem is resolved to the customer’s satisfaction.

Ultimately, recording your calls can be valuable for improving your customer service skills.

Are you ready for a call blitz?

So what are you waiting for? It’s time to start planning your next cold call blitz!

A blitz can invigorate the team effectively and help them hit their activity and lead metrics. The best part is that it’s a team effort where everyone can listen to each other call, learn and improve. Plus the bonus of having a friendly competition.

The benefits are clear, and the potential results are worth the effort. With a well-executed plan, you can impact your meetings booked and pipeline

Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.