Customer Development

Find your ideal customer segments and what motivates them to buy. Use our customer development process to uncover insights that can speed up sales cycles, improve conversion rates, and increase lifetime value.

"With Revenue Reveal's insights and recommendations it helped us prioritize both our marketing roadmap and product roadmap on the right customer segments and their needs. It was also helpful to get an outside perspective to confirm some of the assumptions of our customer needs. Getting user interviews is often a challenge for us, but knowing how to navigate the conversation in a way that uncovers the customer pain points that we can learn from is where they helped us."

Farhan Virji

CEO, Keyhole

Turn your "gut feeling" into customer insights

Most companies have a gut feeling about their ideal customers but haven’t validated it through data or interviews.

This is critical because finding your best customers can help you build powerful marketing messages and help you grow faster.

But the challenge is that most leaders don’t follow a methodical process for learning about their customers.

Our process

We help you analyze your most profitable customer segments through customer interviews and analysis. We bridge the science and art of uncovering why customers buy.

Identify your best customers

We review your customer data and existing material to identify your ideal customers. Then, we use data to identify opportunities for improvement across your go-to-market function.

Learn about customers

We analyze your customers' firmographic, environmental, and behavioral traits to build a hypothesis on who the most valuable customers are. Then, we validate it through real customer development interviews, where we get deep into the "why" behind their pain points and motivations. And we also propose "what if" scenarios.

Create an ideal customer profile

We build a data-driven ideal customer profile along with buyer personas through our findings. All of this is vetted and approved by you first to ensure we're spot with on your ideal customers.

Prioritized roadmap of recommendations

We run an executive briefing with you to review the key findings, insights, and recommendations. Then, we help you build a prioritized roadmap of recommendations on how to fine-tune your messaging, positioning, and overall go-to-market strategy.

Look inside our customer development program

What's included

Analyze your customer base and find the best segments.

Review positioning against competition.

Recruit and interview up to 10 current or past customers.

Strategize segmentation strategies.

Customer interviews with transcripts and recordings.

Documented ideal customer profiles and buyer personas.

Documented pains, gains, and job-to-be-done

Roadmap of prioritized recommendations.

Executive briefing of findings.

3 monthly coaching sessions.

What customers have to say

"With Revenue Reveal's insights and recommendations, it helped us prioritize both our marketing and product roadmap on the right customer segments."

Farhan Virji

CEO, Keyhole

"We were skeptical of how effective outbound campaigns could be at first. But, we changed our perspective after working with Revenue Reveal. They've helped us leverage data to validate our ideal customers and which segments to target. They've helped us launch various outbound campaigns, test different messaging, and get responses within 30 days."

Joseph Lee

CEO, Supademo

"Throughout our time working together, Revenue Reveal was a dedicated partner and worked diligently with me to refine our outbound sales process."

Kevin Dixon

Founder, Boxxstep

"Working with Revenue Reveal was an incredibly valuable and enlightening experience that has helped level up our digital publishing strategy."

Alexis Stoymenoff

Director of Communications, WCEL

"If you gave Revenue Reveal a project that required urgency, you would be in awe at the enormity of what had been completed in the time span given."

Erik Van Ees

Client Relationships, EZRA

"Revenue Reveal helped us get our sales engine started, very thoughtful and methodical in their approach. Even as an early stage startup, we felt important as a client and got a lot of attention and dedication to develop a solution suitable for us."

Sami Malik

Founder, Linear Health

Are you ready to grow?

Book a complimentary growth strategy session to help you uncover the biggest gaps that are holding you back from hitting your revenue targets. We’ll help you build an action plan of the top three initiatives you’ll need to start growing faster. This 100% free with no commitment.