Salesloft Alternatives: Comparing 8 Best Sales Tools
An effective sales engagement platform can help you reach potential customers and build pipeline–all while keeping your sales reps productive.
The best platforms allow sales reps to build multi-channel sales cadences, ensure they complete their tasks, and have the analytics to inform you on what emails or call messages are yielding results. But not all sales engagement platforms are a one-size-fits-all for every sales team.
Salesloft–one of the first and best platforms available, falls into the category of “all-in-one.” It has a wide array of capabilities to refine your sales process. Everything includes creating customized cadences, measuring results, and even rewatching sales calls for coaching purposes.
But Salesloft isn’t the only platform with everything your sales reps need. In our research and testing, several solutions, such as Reply, Outreach, and HubSpot, can also improve sales engagement.
If you’re evaluating Salesloft or looking for different solutions, this blog is for you.
So let’s review the product and walk through several Salesloft alternatives essential to your sales process.
What is SalesLoft?
Sales engagement platforms have long been ubiquitous in outbound prospecting strategies.
They help coordinates email and cold calling cadences, and sales teams use them for one simple reason: to improve productivity. Sales is a numbers game, but solutions like Salesloft help sales reps focus on the right activity, prospects, and messaging.
Founded in 2011, Salesloft is a SaaS company that provides tools to help salespeople executive sales tasks, engage buyers, and get coaching and insights to help improve their business.
Their suite of product offerings is called Salesloft’s Modern Revenue Workspace.
This includes features like sales cadence and automation to help Business Development Reps (BDR) reach potential customers. For closers, it includes features for sales reps to proactively manage their sales pipeline and accurately forecast deals. Additionally, it offers a conversation intelligence solution that helps call tracking, coaching, and insights.
Salesloft Product Overview
Salesloft offers a range of features and tools to help salespeople send personalized emails, make calls, track the results of their sales activity, and manage their sales efforts more efficiently.
They offer three suites of solutions:
Cadence
Cadences are what Salesloft is best known for. It allows salespeople to build multi-touch and multi-channel sales campaigns which involve emails, calls, social media, voicemail, video, and more. Some key features of Salesloft include customizable sales cadences, editable emails, a call dialer, real-time email tracking, analytics on email performance, and integrations with CRM (customer relationship management) systems and other sales tools.
Deals
Deals is their pipeline management tool. It gives sales leaders and salespeople visibility into their pipeline so they can identify at-risk deals, get notifications on deal gaps and get real-time updates on the health of their deals.
Conversations
Conversations help salespeople communicate more effectively in meetings with prospects. It includes a range of tools to help salespeople record and track calls for coaching purposes. Some key features of Salesloft Conversations include analytics which identifies sales call trends based on buyer engagement during conversations. It can also scan transcripts for keywords and phrases to pinpoint specific conversation topics and jump to the corresponding moment.
How Much Does Salesloft Cost?
Salesloft sells two different plans on a subscription basis. Prices can vary depending on access to specific features and services.
On Salesloft’s website, they’ve listed their Prospect ad Enterprise packaging. The exact pricing on their website isn’t available so you’ll have to contact them for a quote.
Here’s a breakdown of what’s offered in each package.
Prospect
For teams focused on generating leads.
- Email Cadence + Automation
- Dialer, Calendaring + Messenger
- Analytics + Reporting
- Mobile App Access
- 160+ Integrations
- Security & Governance
Enterprise
For teams working every stage of the revenue lifecycle.
Everything in Prospect with the addition of:
- Conversations
- Deals
- Forecast
Pros and Cons of Salesloft
If you’re evaluating Salesloft (or re-evaluating), you likely want to know its advantages and disadvantages. Or, more importantly, how it differentiates itself from others sales engagement platforms. Here we break down the pros and cons using actual customer reviews from G2. Don’t just take our word for it; read what actual customers say.
Salesloft Pros
One Growth Manager said that one of the most important things in SalesLoft team collaboration is.
“Now all my team members can collaborate on each other’s email writeups, call pitches and objections. Our previous tools were unable to do that. we were using 3 different tools and managing the records and creating reports for the management was a bit tough for the team leaders. “
One Inside Sales Rep loves Salesloft’s robust cadence feature.
“I like the cadence feature is salesloft the best because it makes it easy for me to know when to reach out to my prospects next and I can preload templates to give me an idea of what to say. There are so many options, it makes it easy for me to make sure I’m not resending emails to the same prospects and that I’m switching up my subject lines.”
One Director of Business Development uses Salesloft to make leadership decisions.
“We genuinely feel we understand how to administer changes to the platform at the leadership level as well as execute at the user level. Also, Salesloft has a nice integration with Salesforce, allowing our team to conintue to drive & not detract from CRM adoption.”
Salesloft Cons
One reviewer left a negative review about Salesloft’s customer support.
“Customer service is pretty unhelpful and completely stopped responding once we said we didn’t wish to renew. Poor business pro-active through and through and I’d warn anymore considering Salesloft to consider this when choosing a Sales cadencing software solution. i’ve never seen a more closed-off system.”
One Account Executive felt the import capability could have been more intuitive and easy to use.
“Sometimes when importing contacts multiple times I realise later they have not been assigned to the correct company on salesloft. The process of mass-importing people was also tricky to start with and I ended up doing it account by account which took a while because I couldn’t work out how to do it en-mass from a list of contacts while still being sure they were going to go to the right company on salesloft. “
One Sales Development Rep commented on the difficulty of iterating on existing cadences.
“When looking to archive a current cadence, it is imperative that every individual in that “cadence has either completed all steps or been removed prior to the archival, making it more challenging to implement new iterations of a working cadence. It would be far easier for individuals in an archived cadence to continue forward as normal, and for the ability of team members to add additional prospects/suspects to that cadence removed.”
A quick look at the best Salesloft alternatives
Before we get more in-depth on each Salesloft alternative, here’s a breakdown of all the top three best-rated platforms in each category. Many of which we’ve also named in our top 30 sales prospecting tools in 2023.
- Best Overall: Outreach.io
- Best overall runner-up: Apollo.io
- Best for Comprehensive Features: Zoominfo SalesOS
- Best for Small Sales Teams: Apollo.io
- Best for Large Sales Teams: Outreach.io
- Best for Email Prospecting: Yesware
- Best Budget-Friendly: Apollo.io
- Best for All-in-One: HubSpot Sales Hub
How we chose the best Salesloft alternatives
We chose these bikes based on the following factors:
- Product specs: We considered each platform’s overall functionality, including sales cadence, automation, dialer, dashboards and reporting, email templates, call coaching, and more.
- Quality: We reviewed the market research and analyst sentiment on each platform. Whenever possible, we’ve also included links to our in-depth reports on the overall sales engagement market.
- Customer reviews: The platforms included on our list have mostly positive customer feedback from G2.
- Price: We selected sales engagement platforms to suit various budgets.
- Research: All the platforms on our list have been researched and reviewed to ensure that the information is accurate.
Top 8 Salesloft alternatives
Outreach
Outreach is a powerful sales engagement platform that helps reps make sales and build customer relationships.
It offers an easy-to-use interface, customizable templates for tracking conversations, insights into customer behavior, and data-driven outreach. Like Salesloft, it offers all of the necessary sales engagement capabilities, such as cadences, automation, reporting, forecasting, and call coaching.
One key difference of this SalesLoft alternative is that Outreach focuses more on helping sales teams improve effectiveness through AI-generated insights. It’s called Outreach Guide and gives sales reps and managers visibility into customer interactions, trends, and overall deal health through AI.
Its top features include segmentation tools, automated workflows, analytics reports, multi-channel integration options, and meeting scheduling.
Reply
Reply.io is an all-in-one sales engagement platform that helps companies streamline their sales processes and improve efficiency. Some of the main features of Reply.io include sales cadences, an email finder, a deliverability suite, an AI assistant, CRM integrations, and analytics.
Reply is more geared towards small businesses.
One key difference between Reply.io and Salesloft is that Reply.io is primarily focused on email outreach. While Salesloft offers a wider range of sales tools, Reply.io’s email automation tools allow users to send personalized emails at scale and track the results of their campaigns.
Reply’s email capabilities such as search, validation, and warm-up aren’t offered by many other solutions. Reply.io is a good option for companies seeking a specialized tool to improve their email-based sales efforts.
Close.io
Close.io is a CRM that offers a range of tools for automating and optimizing sales workflows, focusing on helping sales teams manage their sequences and communication.
Similar to Reply, Close is geared toward smaller businesses.
One key difference between Close and SalesLoft is that Close is, first and foremost, a CRM. Although they offer calling and sales sequence capabilities, they have a more limited scope, primarily focusing on phone communication rather than email and social media.
Some top features of Close include its call logging and analytics, customizable voicemail and phone scripts, and integration with CRM systems.
| Starter $25 Per user/month, billed annually | Basic $59 Per user/month, billed annually | Professional $89 Per user/month, billed annually | Business $129 Per user/month, billed annually |
|---|---|---|---|
| Core features: – Store Leads, Contacts, and Opportunities – Email and calendar sync – Pipeline and activity reporting – Zapier integration and API access | All Starter features, plus: – Unlimited Leads, Contacts, and Opportunities – Email and SMS templates – Custom Activities – Leaderboards – Roles & permissions | All Basic features, plus: – Sales automation (Sequences) – Multiple Pipelines – Send bulk email – Power Dialer – Call recording | All Professional features, plus: – Custom reporting (Explorer) – Custom Objects (Beta) – Call Coaching – Predictive Dialer Voicemail drop – Custom roles & permissions – Support SLA |
Zoominfo SalesOS
Zoominfo SalesOS is an all-in-one platform that helps salespeople find potential customers, engage through cadences and gain insights through call coaching.
Its claim to fame is its ability to provide in-depth company profiles and data, including information about a company’s size, industry, location, emails, phone numbers, and key decision-makers. This data can be helpful for salespeople as they try to find the right target contacts or accounts for their prospecting efforts.
It also offers tools for tracking and organizing the information a salesperson collects about their leads and accounts. This can include customizable sales playbooks, task management, sales cadences and forecasting tools.
Zoominfo SalesOS is more focused on helping salespeople discover more about the companies they are trying to sell to, while Salesloft is more focused on helping them engage with the people at those companies.
| Professional+ Combine plug-and-play integrations with best-in-class contact and company data. | Advanced+ Get the same essential prospecting information, only now with insights that accelerate results. | Elite+ Go-to-market with features and integrations that provide a 360° view of your next buyer. |
|---|---|---|
| Professional features include: – Comprehensive professional and company profiles — Direct business and mobile phone numbers & verified email addresses – Tailored prospect lists and alerts – Territory management filters based on ownership in CRM and marketing automation platforms | Professional, plus: – Locations and hierarchy data, plus department org charts – Social media profile links, funding info and tech adoption insights – Engagement upgrade available – Phone and email automation – Conversation intelligence – Engagement filters | Advanced, plus: – Real-time purchasing Intent signals – Company attributes & employee counts – Engagement upgrade available – Phone and email automation – Conversation intelligence – Engagement filters |
Apollo.io
Apollo.io is an all-in-one sales platform that offers a range of capabilities to help salespeople find, research and connect with potential customers.
One of its main functions is its ability to provide access to a large database of information about businesses and individuals, including contact information, job titles, and social media profiles. This can be especially helpful for salespeople trying to find and reach out to new leads and prospects.
Similar to Salesloft, it offers a range of tools, including sales cadences, reporting, lead management and scoring, and task management.
Apollo.io differs by focusing more on providing access to data. While Salesloft focuses more on the sales cadence, automation, and workflow side.
| Free $0 | Basic $39 Per user, per month Billed annually | Professional $79 Per user, per month Billed annually | Custom Starts at $5K/yr Includes 1 User Additional Users at $150/month Billed annually |
|---|---|---|---|
| – Basic Sequence Automation (2 Sequence Limit) – Basic Filters – Buying Intent (1 Intent Topic Limit) – LinkedIn Extension – Send 250 Emails/day – Gmail Extension – Email Reply & Meeting Tracking – HubSpot & Salesforce Integration (Pull Only) – Outreach & SalesLoft Integration – CSV Export – Zapier Integration – Limited API Access | Everything in Free plus: – No Sequence Limit – Uncapped Sending Limits with SendGrid – Advanced Filters – Buying Intent (6 Intent Topics Limit) – Advanced Reports & Dashboards (Pre-Built) – Integration with All Email Providers – Custom Fields – Opportunities – Email Open & Click Tracking – Rules Engine Process Builder – Advanced Salesforce & HubSpot Integration (Bi-Directional) | Everything in Basic plus: – A/B Testing – Buying Intent (6 Intent Topics Limit) & Intent Filters – Manual Tasks – Dialer – Call Recordings – Custom Stages | Everything in Professional plus: – Select 10,000 Records at a Time – Data Enrichment & Job Changes – Buying Intent (Custom Amount of Intent Topics) & Intent Filters – Call Transcriptions, International Dialing & Local Presence – Customizable Reports – Permission Profiles – Advanced API Access |
Recommended Reading: Apollo.io Review 2023: An Honest Assessment
Yesware
Yesware is a sales engagement platform that focuses on helping sales teams improve the effectiveness of their email communication.
The heart of Yesware is its ability to scale email outreach. One of its main functions is its ability to integrate with email platforms and provide tools for creating and tracking email campaigns.
This can include features like customizable templates, real-time tracking of emails, and analytics on the performance of campaigns.
Yesware has a more limited scope, primarily focusing on email outreach. This Salesloft alternative is the ideal solution for sales teams that have a bigger emphasis on email outreach.
| Pro – $15 Seat / month For solo sales professionals & small businesses | Premium – $35 Seat / month For scaling sales teams at high-growth companies | Enterprise – $65 Seat / month For powerhouse sales teams who use Salesforce CRM | Custom Plan Need a Customized Plan or Pilot Program? |
|---|---|---|---|
| Pro Plan includes: – Unlimited email open tracking – Unlimited email link tracking – Unlimited attachment tracking – Personal Activity Report – Recipient Engagement Report – Email and phone support | Everything in Pro, plus: – Unlimited Campaigns – Unlimited teams Shared Templates & Campaigns – Team reporting – Zoom Meeting Integration – Microsoft Teams Integration – Centralized Team Billing – Customer Success On-Demand | Everything in Premium, plus: – Salesforce Inbox Sidebar – Salesforce Email Sent Sync – Salesforce Email Reply Sync – Salesforce Calendar Sync – Salesforce Background Sync – Salesforce Summary Task Logging – Bi-Directional Activity Sync – Add Contacts to Campaigns – Import List Views to Campaigns – Salesforce Single Sign-On – Trusted IP Ranges Customized Trainings | Everything in Enterprise, plus: – Security review – Legal review – Salesforce Force Sync On – Managed package reporting – Salesforce Customizations – Salesforce Event Type / Calendar Sync – Scan Salesforce opt-out field in Campaigns – Scan Salesforce opt-out field in 1-1 emails – Prefer Salesforce Contacts over Leads – Scan Salesforce alternative email field – RingCentral Telephony Integration – Pay by invoice – Dedicated Customer Success Manager |
Groove
Groove is a sales engagement platform that offers a range of tools for automating and optimizing sales workflows, including email, phone, and social media integration.
One key difference between Groove and SalesLoft is that Groove has a stronger focus on helping sales teams collaborate and manage their communication within a team context. Some top features of Groove include its team inbox, shared templates and sequences, and integration with CRM systems.
Reach out to Groove for pricing details.
HubSpot Sales Hub
HubSpot Sales Hub is part of the broader HubSpot marketing and sales platform, which includes a comprehensive range of marketing, support, and sales tools. One of its main features is its CRM. This can include tools for managing and prioritizing leads, tracking sales activity, and analyzing the performance of sales efforts.
In addition to its CRM, HubSpot also offers a range of sales-specific tools and features. This can include tools for creating and tracking multi-media sales sequences and campaigns, generating and tracking proposals, and setting sales goals.
One way that HubSpot differentiates itself from Salesloft is in the breadth of its capabilities. HubSpot offers a broader range of features and tools that span the entire customer journey, from attracting leads to delighting customers. This can include marketing automation, website and landing page creation, social media management, and customer service.
Sign up for a free trial of HubSpot here.
| Starter – Starts at $45/mo Free tools with increased limits, plus: | Professional – Starts at $450/mo Starter plus: | Enterprise – Starts at $1,200/mo Professional plus: |
|---|---|---|
| REMOVE HUBSPOT BRANDING FROM – Live chat – Meeting scheduling – Documents – 1-to-1 email STREAMLINE B2B BUYING – Payments (U.S. only) ORGANIZE YOUR SALES PROCESS – Conversation routing – Repeating tasks and task queues – Multiple currencies Stripe integration OPERATE WITH EASE – Simple automation Goals GET HELP FAST – Email and in-app chat support | MANAGE YOUR GROWING TEAM – Sales analytics – Teams – Sales automation – Standard CRM interface configuration – Required fields – Custom reporting – Forecasting PERSONALIZE YOUR OUTREACH AT SCALE – Sequences – 1:1 video messaging – Smart send times – ABM tools and automation CONFIGURE, PRICE & QUOTE – Product library – Calculated properties – eSignature GET ADVANCED SUPPORT – Phone support | CUSTOMIZE TO MATCH YOUR BUSINESS – Custom objects – Hierarchical teams – Sandboxes EXTEND ADMINISTRATIVE CONTROLS – Advanced permissions COACH & ENABLE AT SCALE – Playbooks – Conversation – intelligence – Predictive lead scoring |
Factors to consider when choosing a Salesloft alternative
- Consider how much you’re willing to spend on a sales engagement platform. Platforms like Salesloft can be expensive if you have a small team. Whereas some less popular tools may cost significantly less, you may sacrifice some features.
- Many sales engagement platforms include more features than you’ll need. Decide if you want an all-in-one platform or just the foundational necessities.
- If you’re scaling your sales team, determine if you’re able to scale the platform along with the size of your team so they won’t outgrow it.
- Consider if you want other capabilities, such as data enrichment, call coaching, or deal forecasting and management.
The bottom line
Although Salesloft is one of the market’s most popular sales engagement platforms, its solution may not be for everyone.
If you’re looking for something different, there are Salesloft alternatives that offer comparable and different features. Some platforms have everything your sales team needs; some have basic sales cadence features. Some of these platforms are less expensive, and others provide features not offered on Salesloft.
When selecting the right sales engagement platform, check for relevant features and look for a product that suits your team’s goals, price, and process.
Free software evaluation template
To make the right choice when evaluating Salesloft or any other solution, we’ve put together a customizable evaluation template. This template will help you choose the right criteria that match your business needs while comparing different features and costs.
